Handle your business data efficiently with free data insights tools. Data visualization using charts brings clarity in understanding users and product usage.

Open Source Business Intelligence

Open source business intelligence solutions secure a vital role in the growth of any business. In the past, we wrote an article that enlightens the importance of data analysis to gain core insights about products and users. With the passage of time, organizations are generating huge amounts of data, and it is becoming a burden. The next step after data collection is data management. Therefore, there are many open source data analytics and reporting software that perform analysis algorithms to extract useful information from the data. These free tools provide insights into the current situation and draw predictions for the future. Business analysts leverage intelligence software to gain the critical aspects of business operations. Further, these solutions give fast results by processing raw data into accurate information. In addition, it helps business owners in decision-making for a competitive edge. In this blog post, we will highlight some of the following popular BI software.


Matomo is open source Google Analytics alternative software. It is highly extensible and offers self-hosting capabilities. In addition, this free tool comes with an API for integrations and lets users import GA data of unlimited sites. The dashboard is quite intuitive where users can add/remove widgets and themes. Moreover, it provides many plugins, is very easy to set up, and is fully compliant with GDPR and CNIL. This BI tool is very secure and provides complete control to the users. Matomo is written in PHP, MySQL and comes with all the documentation regarding development and deployment. Therefore, all the source code is available at Github

Following are the prominent features:

  • Data Privacy
  • Unlimited Websites
  • Import GA Data
  • Customizable Dashboard
  • GDPR, CNIL Compliant

Learn more about Matomo


Plausible is another open source BI visualization tool. It is lightweight and provides the best privacy services. Moreover, the installation procedure of this web analytics platform is simple and comes up with a rich-featured dashboard. Above all, it is cookie-less and completely compliant with international privacy laws. Site owners can track error pages user events and trends. It uses UTM parameters to analyze the traffic and users can track 404 pages too. However, there is no cross-site tracking and personal data collection. Further, Plausible is written in Elixir, JavaScript, and comes with all the documentation regarding development and deployment. Therefore, all the source code is available at Github

Plausible has the following key features:

  • Simple Metrics
  • Unlimited Websites
  • Google Search Console Integration
  • No Cross-Site Tracking 
  • User Friendly

Learn more about Plausible


Countly is a cross-platform free enterprise business analytics solution. It provides an API for integrations and many plugins for needed functionalities. Moreover, this business intelligence reporting software is equipped with a push notification feature. There are site monitoring capabilities also available along with visualization of site visitor data. In addition, it is self-hosted and provides details about user’s sessions and activities. This business intelligence tool comes up with an intuitive dashboard where users can find all the data such as notifications, users profiles, and more. Further, Countly is written in JavaScript and comes with all the documentation regarding development and deployment. Therefore, all the source code is available at Github

Countly offers the following important features:

  • Custom Event Tracking
  • Visitors Details
  • Secure
  • Campaign Attribution
  • Extensible

Learn more about Countly


Posthog is an open source data analytics tool. It lets its users automate website events where it captures the events that take place on the website. Above all, this free BI application records user’s sessions which helps site owners to observe users’ activities. There is an intuitive dashboard where users can see a bunch of features such as feature flags and data import. However, Posthog is written in JavaScript, Python, Ruby, and comes with all the documentation regarding development and deployment. Therefore, all the source code is available at Github.

Posthog offers the following key points:

  • Event Auto capturing
  • Conversion/Retention Tracking
  • Session Recording
  • External Integrations
  • Data Import

Learn more about Posthog


HyperCable is a free and simple business intelligence solution. This BI tool also gives detailed information about the site visitors and their way of interaction with the site and helps site owners understand their site’s highs and lows. It is highly efficient, secure and helps businesses to grow their sales. It provides complete details about the site visitors and their interaction with the site. Moreover, HyperCable is written in Ruby, HTML, TimescaleDB and comes with all the documentation regarding development and deployment. Therefore, all the source code is available at Github.

HyperCable comes up with the following key features:

  • Integration with Google Ads
  • Channel Campaign Tracking
  • Ecommerce Analytics
  • No data sampling
  • Event-level raw data

 Learn more about HyperCable


The software listed above are the best free business reporting software at the current point in time. Further, these open source business intelligence software help business stakeholders to observe and drive business growth. In this fast-growing world of technology, it is truly important to keep track of data. There are a number of data sources and it could be marketing campaigns, surveys, social media platforms, and many more. So, it is vital to act timely to achieve the desired targets. Small businesses find it hard to install business intelligence software for their developing business due to its cost and maintenance. Therefore, open source community has built many free business intelligence tools that come with comprehensive documentation regarding deployment and development. They are cost-effective, easy to set up, and efficient. This blog post will really help you in making the right choice. It is up to you now to see which BI software fits your requirements.

Finally, containerize.com is continuously working to enhance the list of open source products. Therefore, please stay in touch with the Business Intelligence Software category for regular updates.