Video marketing boosts user engagement, brand awareness, and drives sales. Let’s learn how to nurture video editing skills with an open source video editor.

OpenShot Video Editor Tutorial


We recently published a blog post that discussed the impact of video marketing on business along with some other aspects. However, if you are wondering to promote your business online and you have opted for a video marketing strategy then this article is for you. Over the past few years, marketing ways have been revolutionized with the advent of online social media and learning platforms. Digital marketing has become a must-have component of any successful business. It is very clear that video content is always engaging and drives relevant traffic. Therefore, it is a good idea to deploy a free and open source video maker that helps in making attractive videos for the business.

Building a promotional video is not an easy task as it requires immense attention and skills to formulate video content. Once the video content is in place, it is time to compile the parts such as audio and graphics. These free tools provide many professional features to choose and compile rich graphics. Then there are other important steps such as reviewing and testing. Engaging videos always contain stories, effects, audio, and filters. How to start video editing? In this OpenShot video editor tutorial, we will explore the Openshot video editor by covering the following points.

A brief introduction of OpenShot

OpenShot is an open source video editing software. It is cross-platform and compatible with all popular platforms such as Windows, macOS, and Linux. This open source video editing software is easy to install and comes up with a logical and user-friendly interface. In addition, there are many features that are enough to produce high-definition professional videos. This free video trimmer provides desktop interaction also where users can drag and drop files from the file system. OpenShot video editor is easy to set up with easy requirements and comes with comprehensive documentation regarding development and deployment.

This professional open source video editor supports 2D, 3D animations, effects, and video subtitles. It is robust, secure, and provides a RESTful interface. Moreover, it is multilingual and offers support for 70+ languages. This open source software is written in Python and its source code is available on Github.

Features exploration of OpenShot

In the section of this OpenShot video editor tutorial, we will see some of the prominent features offered by OpenShot. First, you can download the setup file from this link and install the video editor software OpenShot.

Once you open the editor, you will see the interface as shown in the image below.

video editing software tutorial

On the left-hand side, there is a project panel where you can import videos or you can simply drag & drop your videos for editing. Further, you can preview the video before editing. Users can find the options to create animations and effects in the videos.

video editing software tutorial

Then, you can add these videos to the timeline shown at the bottom. Here you can join several videos(clips) to compose a final video. You can configure several things here such as the length of the video, time, and speed of the clip. There are five tracks available by default. However, you can add as many as you need.

openshot video editor

On the right-hand side, there is a window where you can play and test the changes. There are many options you can apply to the tracks such as overlapping, setting the duration and the order of the clips, trimming and cutting and more.

OpenShot Video Editor Tutorial

If you right-click on the clip in the timeline and go to the properties, a panel will open on the left-hand side that contains the advanced options related to the video effects, animations, and more.

Once you are done with the editing, you can export/download the video from the red button on the top options bar.
openshot video editor

Likewise, there are many other powerful features that this professional open source video editor offers. You can explore all of them to make professional marketing videos for the business. However, you should go for effective video marketing if you have time and resources. Eventually, you can drive greater sales, conversion rates and build trust with your market. Above all, popular search engines such as Google and Bing also give higher weightage to the video content. With the huge number of mobile users, it is now very easy and straight reach the target audience and deliver them the real picture of the business product


This is the end of this OpenShot video editor tutorial. We have covered how to start video editing along some other aspects. Digital marketing strategies are immensely focusing on producing high-definition video content for their target market. Above all, video marketing solutions are used to create video ads for the landing pages that may enhance the conversion rates. However, video content leaves an emotional impression on the viewer that resultantly helps in decision making. In addition, the promotion on popular social media platforms such as Facebook, Twitter, Youtube, Instagram and Snapchat can spread you business video content to the maximum number of people. This video editing tutorial will really help you in making the right choice. So, if you are thriving to know about how to start video editing then, there are many professional video editors mentioned in the “Explore” section below that are all free, open-source, and come with self-hosting capabilities.

Finally, is consistently working on new tutorial blog posts. You can find open source products relevant to other popular categories. For the latest updates, please stay in touch with the video editing software category.


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