Fetch conclusive insights of your business website using open-source BI tools. These solutions are compliant with GDPR, PECR, and offer powerful features.
Are you looking for an open source business intelligence software for your business website? Then, welcome to this blog post that will surely help you make the right choice between two leading free and open source web analytics software. This article is about Matomo vs Plausible, both are lightweight business intelligence reporting tool that provides real-time data tracking capabilities. In the current point of rapid development, businesses cannot only rely on brand promotion and consistent development. Data gathering and data analysis are two important factors that enable business stakeholders to spend time on critical aspects and draw business-friendly decisions. In addition, data analysis and end-users tracking are directly linked to business growth.
On the other hand, the behavior and response of end consumers give you an idea that how to mold your product according to the customer needs. Therefore, open source community has developed open source BI tools that assist enterprises to monitor and improve their business presence online. In this blog post, we will go through the two open source Google Analytics alternatives by covering the following points.
Brief introduction of Matomo
What is Plausible?
Comparison of Plausible & Matomo
In the section of this Matomo vs Plausible article, we will explore these two Google Analytics alternatives regarding their features and characteristics by covering the following points.
Both of these open source BI tools are popular due to their powerful features. However, if we talk about their Github stats then Plausible maintains 9k stars and 400 plus forks whereas Matomo secures 15.5k stars and 2k plus forks up to the date.
As far as security and privacy are concerned, Plausible is highly privacy-oriented and gives control to the site owners. It hinders cross-site tracking that is about collecting browsing data across multiple sites. However, both of these business intelligence reporting tools are fully compliant with international privacy laws.
This is the most important characteristic of any open source software. Fortunately, both of these open source BI tools offer interaction with third-party libraries and are easy to extend as per requirements. Whereas, Matomo exposes an API to create custom reports and integrations.
Plausible and Matomo provide powerful features regarding users, website management and there are modules that provide visitors behavior and activity information. Above all, both of these web analytics software offer a logical user interface that users can customize the widgets as per their preferences. Further, you can visit this link to learn about further features.
In fact, open source community is very alive and vibrant. However, Plausible and Matomo are open source business intelligence reporting tools that is why they both have very strong developer communities who always tend to answer the queries and bugs.
This brings us to the end of this Matomo vs plausible blog post. We tried to cover almost every aspect of these two Google Analytics alternatives. However, this software category is highly important for business intelligence experts and data analysts. There are many other open source web analytics software that you can find in the Explore section below. This blog post can help you if you are looking to deploy an open source BI solution for your business website. Further, these free software help businesses to sustain a competitive edge in the market and flourish the progress. There are variations in the features that give a clear picture of the business’s important insights so that decision-makers can take necessary steps.