Let Mautic take charge of marketing automation workflows to improve consumers’ responses. It is free, open-source, and easy to integrate with your Drupal site.
At the current point of time, it is truly important to have a robust and effective marketing strategy. Your leads stay engaged because of the time that you spend on deep analysis of their behavior. Fortunately, open source community has developed many free marketing automation platforms software which as a result enhanced the mobility and applicability of marketing automation workflow. These open source solutions automate repetitive tasks such as sending emails, tracking, and campaigns. Marketing automation software help you place an effective marketing strategy so that business stakeholders can focus on the other revenue-generating operations. Further, the revolution in artificial intelligence and machine learning had a huge impact on the automation industry. Companies tend to gather data from different sources. Then, they analyze that data critically and launch several processes of their interest. Once all the automation is in place, managers tend to work on customer engagement activities.
Likewise, there are many open source CMS tools to administer web platforms in a wider scope. Most businesses are using content management systems for managing content. There is a huge pool of plugins for these content management solutions. The open source community has developed a number of extensions that enhance the functionality of these open source CMS solutions. It is a proven fact that businesses are making their digital appearance using these free content management software. Above all, it is easy for those who have little knowledge of website-building. In this Drupal tutorial, we will go through the impact of the Drupal Mautic integration by covering the following points:
- Pros of this integration for business?
- How to set up a directory structure?
- How to activate and enable Mautic in Drupal?
Pros of this integration for business?
Mautic is a free, rich-featured, and quality-oriented email marketing automation software. This automation tool offers complete control over marketing emails and landing pages. The CMS integrattion with Mautic is powerful, reliable, and business-friendly combination. Moreover, This open source marketing software provides integration with almost all popular social media platforms such as Facebook, Twitter, and LinkedIn. It is easy to set up and comes with self-hosting capabilities. This free tool has many features such as campaign building, contact segmentation, email builder, user activity tracking, customer retention, and many more. However, Drupal is a powerful content management system that offers easy installation of several plugins. It lets users build simple to complex websites with all the required features. Further, there is built-in security to prevent the system from hackers and attackers. It is cost-effective and eliminates the need of hiring any senior web developer for the business.
It is written in PHP and comes with comprehensive documentation regarding development and deployment. However, Drupal has a very huge developer community that is vibrant and resolves any issue very quickly. It also offers a bunch of prominent features that include WYSIWYG content editing, contributed modules, speed optimization, web server and Database independence, and more. Mautic and Drupal integration can give you multiple advantages such as building forms, marketing campaigns and compiling responses received from consumers. It is one of the best marketing automation tools that let you run targeted marketing campaigns based on the behavior and interest of the customer. That all happens in one place with a logical user interface. This open source software is capable enough to track customers’ activities, and interests. In the next section of this Drupal tutorial, we will learn how to set up a directory structure.
How to set up a directory structure?
In this section of the Drupal tutorial, we will learn how to set up a directory structure for this CMS integration.
Assumption: You are familiar with the basics of CMS tool (i.e. Drupal in this tutorial) and you have set it up on your machine.
First, download the Mautic plugin for Drupal from this link. We will download the first option named “mautic 8.x-1.11”.
Second, extract and place the downloaded folder at this location server_path/modules/, and eventually, the complete path will server_path/modules/mautic.
How to activate and enable Mautic in Drupal?
Now, open your Drupal admin dashboard into the browser, go to Manage->Extend and you will see the Mautic plugin in the list.
After that, click on the dropdown to view further options.
Now, to complete this CMS integration hit the “Configure” option and you will be shown this window.
This Drupal tutorial will be very helpful if you are looking to install email marketing automation software on your content management system. However, containerize.com is thriving to enhance its CMS integration tutorial bucket that includes many other open source CMS tools and business-friendly plugins. Stay connected with Content Management and Marketing Automation categories for the latest updates.
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