The editing part is a critical aspect of video production. Install an open source video editor to get professional results for your business video marketing.
In the recent past, we published some articles on open source video editing software such as How Open Source Video Editor boosts Business Video Marketing, Top 5 Free Video Creation Tools For Video Marketing of 2021, and a tutorial article A Tutorial To Start Video Editing With OpenShot Video Editor. In this blog post, we will learn how to set up and start with Blender video editor by covering the following points:
At the current point of time, every brand needs a story for better marketing. However, videos are considered the fastest and most effective source of brand marketing. The prominent reasons behind effective video marketing are that videos consist of visuals, sounds, and the other reason is that videos are shorter in length and hence marketers can easily trace their audience. In addition, mobile phone users are greatly conducive to video marketing. Now, many platforms rank that business profiles that come with videos because videos have a high conversion rate and click-through rates.
What is Blender software?
Blender is a free open source video editing software that is also used for 3D modeling. It is based on a video sequence editor that produces high-quality animations. There is a syncing mechanism with which users can sync audio with the video. This free video editor offers three view types of the main views, sequencer, and sequencer/preview. It provides many powerful video editing features such as waveform visualization, live preview, filters speed control transitions, 3D pipeline modeling, compositing, simulation, and more.
As far as the user interface is concerned, this open source video making software offers a logical UI. The main modules of its UI are the topbar, splash screen on start, status bar, tabs, and panels. Blender is written in C, C++, Python and all its source code is available at Github. You can deploy it on all popular platforms such as macOS, Windows, and Linux. There is all documentation available regarding development and deployment.
How to start video editing with Blender
In this section of the video editing guide, we will learn how to install an open source Blender video editor. The installation procedure is easy and straight. First, I am using a MacBook so make sure you have installed the following requirements. Moreover, you can check the requirements for other platforms here.
Once prerequisites are installed, open the terminal and run the following command to clone the source code:
git clone https://git.blender.org/blender.git
Upon a successful clone, run the following commands:
cd blender make update
Now, run the following command to make build:
Once the build is finished, you can find the Blender.app ready to run in /build_darwin/bin.
After installation is completed, you can run this free open source video editing software by double-clicking Blender.app. This is the window shown in the image below that you will see first.
Then, go into File->New->Video Editing to open the video editor.
In the image above, you can find the configuration pane on the top right-hand side where you can set the resolution, file format, and etc. You can drop/import your videos on the top left-hand side and timeline at the bottom where you can arrange your video/audio clips.
Once you import any video clip, you can perform various video editing actions such as cut, crop, transform, effects, adding text, color, time, source, and other custom properties. You can see the file explorer on the left-hand side of the window where all the video files reside. There is a live preview of the source video in the middle of the screen. You can zoom in or zoom out and fractional zoom the preview depending on your preference. You may change the orientation of the video depending on your choice. At the bottom, there are options to forward play or reverse play the video. Moreover, you can set the frame rate yourself. You can find all these options at the bottom right-hand side as shown in the image below.
There are two ways to perform cut or split functions on video. The first one is to cut the video by selecting the cut point and pressing the “K” key on the keyboard. But there is always an option to retrieve the cutted part. Second option is to cut the video by pressing “SHIFT+K ”, you cannot retrieve the cutten part once this method is followed. Once you are done with the editing, On the right-hand side there is an option “Output” where you can save the file in any format in your file system as shown in the image below.
Hopefully, this Blender video editing tutorial will have guided you about open source Blender video editor. This tool is versatile in terms of features and video editing services. For businesses, videos play a strong role in making products and services understandable and increase traffic. There are various types of marketing such as email marketing, social media marketing, SMS marketing, and search engine marketing. All these types become more impactful if you embed brand videos with them. All the popular search engines rank the video content higher. Therefore, always make a compelling, storytelling, and convincing video for the business that leaves a last longing impact on the audience. By doing so, people trust your business and feel comfortable in making any decision.
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