Mautic And Drupal Integration To Automate Lead Nurturing

Let Mautic take charge of your marketing workflows to improve consumers’ responses. It is free, open source and provides easy integration with your Drupal site

Mautic integration with Drupal tutorial

Overview:

In the current point of time, it is truly important to have a robust and effective marketing strategy. Your leads stay engaged because of the time that you spend on deep analysis of their behavior. Fortunately, open source community have developed many marketing automation software which as a result enhanced the mobility and applicability of marketing processes. Likewise, there are open source CMS software to administer web platforms in a wider scope. In this article, we will go through the impact of the integration of Mautic and Drupal with the following point:

Pros of this integration for business?

Mautic is a free, rich-featured, and quality-oriented marketing automation system. However, Drupal is a powerful content management system that offers easy installation of several plugins. Integration Mautic and Drupal can give you multiple advantages such as building forms, marketing campaigns, and compile responses received from consumers. It lets you run targetted marketing campaigns based on the behavior and interest of the customer. That all happens in one place with a logical user interface. This open source software is capable enough to track customers,s activities, and interests.

Data is the most valuable asset of any organization. Therefore, Mautic can extract datasets to give detailed insights upon which top management can perform analytics. It allows you to track website contacts and that can be done quite easily by placing Mautic JavaScript code.

How to setup a directory structure?

Assumption: You are familiar with the basics of CMS software (i.e. Drupal in this tutorial) and you have setup it up on your machine.

First, download the Mautic plugin for Drupal from this link. We will download the first option named as “mautic 8.x-1.11”.

Second, extract and place the downloaded folder at this location server_path/modules/, and eventually, the complete path will server_path/modules/mautic.

How to activate and enable Mautic in Drupal?

Now, open your Drupal admin dashboard into the browser, go to Manage->Extend and you will see the Mautic plugin in the list.

open source mautic

Click on to the dropdown to view further options.

open source mautic in the list

Hit the “Configure” option and you will be shown this window.

open source mautic configuration

Lastly, to enable Mautic Javascript, place the URL into the “Mautic URL” field (e.g. https://yourmautic.com/mtc.js) and hit the “Save configuration” button shown at the bottom. A success message will appear on a successful configuration.

Open ource Mautic and Drupal

Conclusion

With the modern approach of marketing automation, Mautic provides a seamless customer experience to the digital properties of an organization. It is a perfect choice when it comes to converting fresh leads to expert marketing leads.

However, containerize.com is thriving to enhance its tutorials bucket that includes other open source CMS and business friendly plugins. Stay connected with Content Management and Marketing Automation categories for latest updates.