Automate Lead Growth With Drupal & Mautic | Drupal Tutorial

Let Mautic take charge of your marketing workflows to improve consumers’ responses. It is free, open-source, and easy to integrate with your Drupal site.

Drupal tutorial

Overview:

At the current point of time, it is truly important to have a robust and effective marketing strategy. Your leads stay engaged because of the time that you spend on deep analysis of their behavior. Fortunately, open source community has developed many free marketing automation platforms software which as a result enhanced the mobility and applicability of marketing automation workflow. These open source solutions automate repetitive tasks such as sending emails, tracking, and campaigns. Marketing automation software help you place an effective marketing strategy so that business stakeholders can focus on the other revenue-generating operations. Further, the revolution in artificial intelligence and machine learning had a huge impact on the automation industry. Companies tend to gather data from different sources. Then, they analyze that data critically and launch several processes of their interest. Once all the automation is in place, managers tend to work on customer engagement activities.

Likewise, there are many open source CMS software to administer web platforms in a wider scope. Most businesses are using content management systems for managing content. There is a huge pool of plugins for these content management solutions. The open source community has developed a number of extensions that enhance the functionality of these open source CMS solutions. It is a proven fact that businesses are making their digital appearance using these free content management software. Above all, it is easy for those who have little knowledge of website-building. In this Drupal tutorial, we will go through the impact of the Drupal Mautic integration by covering the following points:

Pros of this integration for business?

Mautic is a free, rich-featured, and quality-oriented email marketing automation software. This automation tool offers complete control over marketing emails and landing pages. It is powerful, reliable, and business-friendly software. Moreover, This open source marketing software provides integration with almost all popular social media platforms such as Facebook, Twitter, and LinkedIn. It is easy to set up and comes with self-hosting capabilities. This free tool has many features such as campaign building, contact segmentation, email builder, user activity tracking, customer retention, and many more. However, Drupal is a powerful content management system that offers easy installation of several plugins. It lets users build simple to complex websites with all the required features. Further, there is built-in security to prevent the system from hackers and attackers. It is cost-effective and eliminates the need of hiring any senior web developer for the business.

It is written in PHP and comes with comprehensive documentation regarding development and deployment. However, Drupal has a very huge developer community that is vibrant and resolves any issue very quickly. It also offers a bunch of prominent features that include WYSIWYG content editing, contributed modules, speed optimization, web server and Database independent, and more. Mautic and Drupal integration can give you multiple advantages such as building forms, marketing campaigns and compile responses received from consumers. It is one of the best marketing automation tools that let you run targeted marketing campaigns based on the behavior and interest of the customer. That all happens in one place with a logical user interface. This open source software is capable enough to track customers’ activities, and interests.

How to set up a directory structure?

In this section of the Drupal tutorial, we will learn how to set up a directory structure.

Assumption: You are familiar with the basics of CMS software (i.e. Drupal in this tutorial) and you have set it up on your machine.

First, download the Mautic plugin for Drupal from this link. We will download the first option named “mautic 8.x-1.11”.

Second, extract and place the downloaded folder at this location server_path/modules/, and eventually, the complete path will server_path/modules/mautic.

How to activate and enable Mautic in Drupal?

Now, open your Drupal admin dashboard into the browser, go to Manage->Extend and you will see the Mautic plugin in the list.

drupal mautic

After that, click on the dropdown to view further options.

email marketing automation software

Now, hit the “Configure” option and you will be shown this window.

drupal integration

Lastly, to enable Mautic Javascript, place the URL into the “Mautic URL” field (e.g. https://yourmautic.com/mtc.js) and hit the “Save configuration” button shown at the bottom. A success message will appear on a successful configuration.

drupal mautic

Conclusion

With the modern approach of marketing automation workflow, Drupal Mautic integration provides a seamless customer experience to the digital properties of an organization. It is a perfect choice when it comes to converting fresh leads to expert marketing leads. This combination can be a profitable and time-saving factor for your business. Mautic is extensible enough that developers can add custom code to achieve the desired functionality. Data is the most valuable asset of any organization. Therefore, Mautic can extract datasets to give detailed insights upon which top management can perform analytics. It allows you to track website contacts and that can be done quite easily by placing Mautic JavaScript code. Moreover, you can find many personalized email templates along with many other provisions to boost the conversion rate.

This Drupal tutorial will be very helpful if you are looking to install email marketing automation software on your content management system. However, containerize.com is thriving to enhance its tutorials bucket that includes many other open source CMS and business-friendly plugins. Stay connected with Content Management and Marketing Automation categories for the latest updates.

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